Strategy
Business vision shaped in the field: I have created, scaled and also closed companies. I know where the risks are.
About
Entrepreneur since 18, executive shaped in the field.
A mix of vocation and entrepreneurial spirit defines me. Since I was 18 I have worked on my own and third-party projects to create and grow businesses: I founded my first company at 22, and since then I have led companies and business units at major firms, including IBEX-listed ones.
Today I lead PcComponentes' Resellers project — Spain's largest distribution network across technology, IT and telephony stores — and as a consultant and speaker I help companies, public administrations and startups turn Artificial Intelligence and marketing into results.
At 38 I have delivered over 200 projects and built a track record full of successes and a few failures that taught me more than any master's degree. I keep learning every day from great professionals, eager to bring my experience to new projects.
What I bring to a project
01
02
Business development
Commercial agreements with large companies, B2B, B2B2C and B2C channels, and nationwide distribution networks.
03
Applied AI
200+ projects with the leading models and platforms. Use cases with returns, not technology fads.
04
Marketing
Acquisition, content and campaigns with generative AI, driven by measurable results.
05
Operations
Cost optimisation and quality improvement across processes, with in-house and external teams.
06
Team leadership
Teams that feel like an essential part of the project. It's the virtue most repeated in my references.
Experience
2024 — today
PcComponentes
Creator and director, Resellers projectBuilding the largest product distribution network across technology, IT and telephony stores — PcComponentes partners and its own stores and website.
2022 — 2024
Dominion
Business developmentBuilt a new services business unit at a listed company, organically and through acquisitions.
2021 — 2022
Jobin
Operations directorImproved operations and results in the Spanish market to secure a new funding round.
2016 — 2021
AFS Group - Assista
CEONationwide services company: digital platforms, product, channels and customer acquisition.
2014 — 2016
HomeServe
Digital business managerDigital transformation and new B2C and B2B channels at a services multinational.
2010 — 2014
Bella Idea
FounderFirst company in Europe to sell 200+ fixed-price services, online and in retail.
2005 — 2010
Fotoprix
Maintenance managerService management for 400+ stores nationwide, focused on cost savings.
Press coverage
A selection of media that have covered my projects.
Am I a fit for your project?
If you need real-world experience for your company, event or startup, write to me and we'll discuss it in a first no-obligation call.