Open keynote
45–60 min
For residents, young people and job seekers. Entrepreneurship weeks, job fairs and institutional events.
Public bodies
Entrepreneurship speaker for local governments and employment programmes
Keynotes for residents and turnkey business and job creation programmes, including design, direction and a results report.
Photo pending+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Value proposition
Local economic development backed by proven business experience.
Entrepreneurship and employment programmes achieve better results when led by someone who has built local businesses and knows their real challenges. Martín Díaz Cuadrado has created or invested in more than 100 such businesses and has run nationwide services companies.
The approach combines motivation and method: numbers, customers, viability and decision criteria, so that each programme ends with businesses open and jobs created.
Credentials
- More than 100 digital and local businesses created or invested in.
- Managing director of a nationwide services company.
- Management committee experience in listed companies.
- Direct delivery, with no subcontracted teams.
Topics
Topics most requested by public bodies
Every topic has its own page with content, formats and FAQs; all are tailored to the audience and the event's objective.
- 01See the topic
Local employment and economic development
Municipal programmes that end in open businesses and jobs.
- 02See the topic
From unemployment to a business of one's own
Taking the benefit as a lump sum, combining it with the activity and validating before investing.
- 03See the topic
The state of entrepreneurship in Spain
What the data say, what they leave out and what those starting a business today need.
Services
What can be delivered in the municipality
Stand-alone formats or as part of a programme.
01
02
Entrepreneurship day
Half day
Keynote and hands-on workshop: each attendee works on a business idea and a concrete first step.
03
Business creation programme
Several sessions
Practical training, one-to-one mentoring and support up to first sales.
04
Professionalising local retail
Group sessions
Digitisation, customer acquisition and artificial intelligence for existing businesses.
05
Panels and events
As required
Participation in conferences, award ceremonies and panels on employment and local development.
06
Project leadership
Depending on scope
Design, direction and results report for tailored programmes.
Turnkey programme
Four phases, with indicators agreed from the outset.
01
Diagnosis
Businesses needed in the area, available profiles and resources; objectives, calendar and budget.
02
Recruitment and training
Local outreach, participant selection and practical training with digital tools.
03
Mentoring and opening
One-to-one support up to first sales and coordination of partner organisations.
04
Results report
Businesses created, jobs generated and continuity, ready to justify grants.
What is included
- Technical report for procurement and justification before the managing body.
- Keynotes and training delivered directly by Martín Díaz Cuadrado.
- Materials for participants and support for local promotion.
- One-to-one mentoring in multi-session programmes.
- Final results report with agreed indicators.
- Continuity plan for the businesses created.
Frequently asked questions
How can a local government book a keynote or a programme?
Through a minor contract for keynotes and one-day events, and through an open procedure or as an activity within a subsidised programme for multi-session programmes. The technical report and required documentation are provided.
Can it be funded with employment and entrepreneurship grants?
Yes. Programmes are designed to fit regional, national and European funding lines, and the results report supports the justification.
What results are measured?
The indicators agreed at the design stage: people trained, businesses created, self-employment registrations, jobs generated and business continuity. No figures are committed before analysing the area.
What does the public body need to provide?
A venue for the sessions, a local communication channel and a contact person. Design, training, mentoring and reporting are handled by Martín Díaz Cuadrado.
What is the duration and the budget?
From a one-hour keynote to programmes lasting several months. The quote depends on format, length and city, and is sent within 48 working hours.
Can sessions be delivered in Catalan?
Yes, in Spanish, Catalan or English.
Request a proposal for the municipality or body
Type of organisation, audience, expected date and objective. A proposal follows within 48 working hours.