AI consulting
I identify use cases with real returns: sales, customer service, operations and marketing. From diagnosis to deployment, with measurable results.
Digital business · AI · Marketing
Consultant and speaker, expert in digital business.
I help companies, public administrations and startups create and grow real businesses with Artificial Intelligence and marketing. Entrepreneur and executive at major companies — including IBEX-listed ones —, at 38 I have delivered over 200 projects and built a track record of successes and a few failures worth sharing. Shall we talk?
+200successfully delivered projects
38years old, entrepreneur since 18
7companies founded or led
IBEXexecutive experience at listed companies
They have trusted me
How can I help you?
I work with companies, public administrations and startups that want to create or grow their digital business: strategy, AI, marketing and operations.
01
02
Speaking
Talks for companies, business schools and public bodies: what truly works in digital business, told through real cases.
03
AI-powered marketing
Acquisition, content, SEO and campaign automation with generative AI. More results at lower production cost.
04
Process automation
Agents and automated workflows that remove repetitive tasks in sales, support and back office, integrated with your tools.
05
Team training
Hands-on programs so leadership and teams adopt AI in their daily work, with cases applied to your business.
06
Startup investment
I invest in early stages of digital services and AI projects in Spain. Team comes first.
07
Employment and entrepreneurship projects for your city
I design and lead tailor-made programs for city councils, regional governments and other bodies that want to boost their local business fabric and self-employment: hands-on AI training, mentoring for local entrepreneurs and creation of businesses able to grow in their area.
I commit end to end: project design, launch, direction and results measurement — businesses created, jobs generated and continuity in the territory.
City councilsRegional governmentsPublic bodiesLocal entities
Case studies
Results, not promises.
Private company
+1,000
Partner points of sale
Example: building a national distribution network across technology, IT and telephony stores in 18 months.
Public administration
120
Local businesses created
Example: municipal AI entrepreneurship program for 300 participants, with 120 new self-employed registrations in one year.
AI consulting
−40 %
Customer service cost
Example: deploying AI agents integrated with the CRM while keeping customer satisfaction above 90 %.
Illustrative example cases — to be replaced with real, verified figures.
Models & platforms
I master the AI platforms that move the market.
Over 200 projects have taught me there is no perfect model for everything — only the right one for each use case. I work and learn every day with all the leading models and platforms to improve each project's results.
ChatGPT · OpenAI
GPT-5, assistants and API for content, customer service and automation.
Claude · Anthropic
Document analysis, agents and AI-assisted development with large context.
Gemini · Google
Google Workspace ecosystem, search and multimodality.
Copilot · Microsoft
Productivity across Microsoft 365, Azure AI and Power Platform.
Llama · Meta
Open-source models for private deployments and cost control.
Mistral
Efficient European AI for data-sovereignty requirements.
Perplexity
AI search and real-time market research.
Midjourney · DALL·E
Image generation for marketing, brand and creative work.
Method
How I run every project.
As an entrepreneur and executive at major companies, including IBEX-listed ones, I have lived successes and a few failures that taught me how to improve every project's results. That constant, day-by-day learning is the core of my method.
01
Diagnosis
I analyse your business, data and processes to find the highest-return opportunities.
02
Pilot in weeks
A working prototype on a concrete case, with metrics defined before we start.
03
Deployment & measurement
Integration with your tools, team training and results tracking.
04
Continuous improvement
Technology changes monthly. I review models, costs and results so the project keeps improving.
Track record
2024 — today
PcComponentes
Creator and director, Resellers projectBuilding the largest product distribution network across technology, IT and telephony stores — PcComponentes partners and its own stores and website.
2022 — 2024
Dominion
Business developmentBuilt a new services business unit at a listed company, organically and through acquisitions.
2021 — 2022
Jobin
Operations directorImproved operations and results in the Spanish market to secure a new funding round.
2016 — 2021
AFS Group - Assista
CEONationwide services company: digital platforms, product, channels and customer acquisition.
2014 — 2016
HomeServe
Digital business managerDigital transformation and new B2C and B2B channels at a services multinational.
2010 — 2014
Bella Idea
FounderFirst company in Europe to sell 200+ fixed-price services, online and in retail.
2005 — 2010
Fotoprix
Maintenance managerService management for 400+ stores nationwide, focused on cost savings.
"Martín understood our business in two meetings and within three months we had measurable results. Direct, honest and results-driven."
"The program exceeded its participation and business-creation targets. The results report helped us renew the budget line the following year."
"The most highly rated talk of the year: students left eager to start businesses, with concrete tools to do it."
Frequently asked questions
What kind of companies and organisations hire your services?
Retail companies, manufacturers, insurers and service companies; city councils, regional governments and other public bodies; schools and startups. If your business wants to sell more or operate better with AI, I can help.
What does the working process look like?
A first no-obligation call to understand your case, a tailored proposal and budget within 48 hours, and project kick-off in weeks with metrics defined from day one.
How much does a talk or a project cost?
It depends on format, scope and duration. Every proposal is tailor-made after the first call; write to info@mdiazcuadrado.com and I'll send it within 48 hours.
Do you work outside Barcelona?
Yes. I live in Barcelona and travel worldwide for talks, training and projects. I also work remotely.
What results can I expect from an AI project?
The ones we agree on before starting: every project kicks off with defined metrics — sales, cost, response time — and is measured against them. If a use case has no clear return, I'll tell you.
How can public administration hire me?
Through a minor contract, a tender or subsidised programs. I prepare the technical report and required documentation, and adapt the project to the body's deadlines and requirements.
Shall we talk about your project?
Consulting, speaking, digital marketing or investment. I personally reply within 48 hours.