Deciding under uncertainty: lessons from a company closure
Risk signals, postponed decisions and managing adverse situations.
Speaking
Motivational speaker on entrepreneurship, employment and business
Engagements grounded in a proven track record: entrepreneur since 21, closure of a company, management committees and more than 100 businesses created.
Photo pending+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Content
Keynote topics
Each engagement is tailored to the audience and the organiser's objective. Every topic has its own page with content, formats and FAQs.
- 01See the topic
The state of entrepreneurship in Spain
What the data say, what they leave out and what those starting a business today need.
- 02See the topic
Vocational training: the fast track to employment and a business of one's own
Why vocational training (Formación Profesional, FP) remains undervalued and how to turn it into a career.
- 03See the topic
From unemployment to a business of one's own
Taking the benefit as a lump sum, combining it with the activity and validating before investing.
- 04See the topic
Professionalising the small business
Margin, pricing, processes and indicators for self-employed people (autónomos) and SMEs that live by their trade.
- 05See the topic
Digitalisation and artificial intelligence in SMEs
What delivers a return, in what order, and what is not worth buying.
- 06See the topic
Local employment and economic development
Municipal programmes that end in open businesses and jobs.
Other content
Bespoke engagements
Beyond the six topics, specific engagements are prepared for the event.
From vocational training to running companies
Vocational education and university as a starting point, and continuous learning as a career driver.
Formats
Formats and lengths
Quote according to format, length and city.
Motivational talk
45–60 min + Q&A
Schools, municipal events, employment days.
Keynote
60–90 min with discussion
Companies, associations, professional conferences and conventions.
Hands-on workshop
2–4 hours
Applied work on each participant's idea or business.
Panel
As required
Participation or moderation at events and conferences.
Audiences
Approach by audience
Vocational, high school and university students
Training, career paths and entrepreneurship.
Learn morePublic bodies
Residents, employment days and local development programmes.
Learn moreCompanies and organisations
Intrapreneurship, decision-making and technology with a return.
Learn moreFreelancers and SMEs
Professionalisation, digitisation and artificial intelligence.
Learn moreEntrepreneurs
From salaried employment to a business of one's own.
Learn moreBackground
Credentials, professional experience and media coverage.
Learn moreWhat the organisation gets
- An engagement tailored to its audience and objective, not a standard presentation.
- Content based on direct experience: creating, growing and closing companies, and senior management.
- An applicable method for training, starting a business or professionalising one.
- Criteria to identify risks and decide with incomplete information.
- Real cases of technology and artificial intelligence applied to small businesses.
- Bio, photograph and synopsis for event communications, on request.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
How long are the engagements?
A motivational talk lasts 45 to 60 minutes plus 15 to 20 minutes of questions; a keynote, 60 to 90 minutes with discussion; a hands-on workshop, 2 to 4 hours. All formats can be adapted to the event programme.
How is the quote determined?
By format, length and city. There are no published rates; the proposal with a quote is sent within 48 working hours.
Which languages?
Spanish, Catalan and English, as the organiser prefers.
Is travel outside Barcelona possible?
Yes, anywhere in Spain and in Andorra. Travel is included in the proposal.
What are the technical requirements?
A microphone and a screen with HDMI. The engagement does not depend on slides.
Is it possible to take part in panels or institutional events?
Yes: panels, entrepreneurship days, award ceremonies and institutional events, as speaker or moderator.
Book a keynote
Type of organisation, audience, expected date and objective. A proposal follows within 48 working hours.