Diagnosis of the area
Which businesses are missing, which close without a successor, which profiles are unemployed and which vocational courses are taught nearby.
Keynote and programme topic
Local employment and economic development
What a local council can do so that businesses open and jobs are created, beyond the annual event: diagnosis, continued support and results that are measured.
+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Approach
Counting attendees is easy. Counting businesses still open at twelve months is what matters.
Local employment and entrepreneurship policies fill up with events, leaflets and grants that are rarely evaluated by what they produce: businesses that open and stay open, people who are no longer unemployed. Martín Díaz Cuadrado has led more than 200 projects and has created or invested in more than 100 businesses; that experience, applied to an area, provides a clear method for turning municipal resources into economic activity.
The keynote sets out what works and what does not, with examples; the programme applies it to the municipality with a diagnosis, practical training, mentoring until the first sales and a results report with indicators agreed from the outset.
Who it is for
- Local councils, county councils and provincial councils.
- Local development agencies and economic promotion services.
- Local development officers and employment practitioners.
- Associations of municipalities and local action groups.
What is covered
Content of the session
Six blocks applicable to a small municipality and to a medium-sized city alike.
01
02
Supporting, not just informing
Why a one-off talk does not open businesses and which support format does.
03
Succession and empty premises
Viable businesses that close for lack of a successor, and how to connect supply and demand.
04
Procedures and communication
Licences, grants and deadlines explained in plain language; what holds back those who want to open.
05
Existing shops and services
Professionalisation and basic digitalisation of the businesses already there, which are the majority.
06
Measuring what matters
Agreed indicators, follow-up at twelve months and a results report that justifies the investment.
Formats
Formats for this topic
Quote according to format, length and city. In Spanish, Catalan or English.
Keynote
60–90 min
Employment days, local development forums and institutional events.
Working session with practitioners
2–4 hours
For local development officers and heads of economic promotion.
Municipal entrepreneurship programme
Depending on scope
Diagnosis, training, mentoring until the first sales and a results report.
Local commerce programme
Depending on scope
Professionalisation and digitalisation of the municipality's existing businesses.
What the audience takes away
- A method for turning employment resources into open businesses.
- Which support formats work and which stop at attendance figures.
- How to address the succession of businesses without a successor and empty premises.
- A simple indicator dashboard for evaluating any programme.
- How to connect vocational training, existing commerce and entrepreneurship in the area.
- For practitioners: support tools that can be applied the next day.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
What is the difference between this keynote and a programme?
The keynote sets out what works and what does not in local employment and entrepreneurship policy. The programme applies it: a diagnosis of the municipality, training, mentoring for participants until their first sales and a results report with agreed indicators.
Which indicators are measured in a programme?
Businesses opened, self-employed registrations, jobs created and survival at twelve months, in addition to people trained. They are agreed at the design stage, and no figures are committed to before the area has been analysed.
Can it be funded through grants?
Programmes are designed to fit regional, national and European employment and entrepreneurship funding lines, and the results report makes justification easier. The procurement route depends on the amount and the body.
What does the local council provide?
A venue, local publicity and a contact person. Design, training, mentoring and the report are the responsibility of Martín Díaz Cuadrado.
How is it requested?
Through the form on this page. The proposal, with scope, timetable and quote, is sent within a maximum of 48 working hours.
Request a proposal for the municipality
Type of organisation, audience, expected date and objective. A proposal follows within a maximum of 48 working hours.