Diagnosis
Customer acquisition, margin per service and use of time. A document with three or four priorities.
Freelancers and SMEs
Consultant to professionalise and digitise SMEs and freelancers
Diagnosis, organisation, customer acquisition, margin control and applied artificial intelligence, using a method proven in more than 100 businesses.
Photo pending+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Value proposition
Businesses less dependent on their owner and more profitable.
Many businesses work but depend too heavily on the person running them: customers by referral, figures not systematised and time absorbed by admin tasks.
Martín Díaz Cuadrado applies to freelancers and SMEs the method used in the more than 100 businesses he has created or invested in: digital acquisition, automation, financial control and applied artificial intelligence.
Credentials
- More than 100 digital and local businesses created or invested in.
- Bella Idea: more than 200 services at a fixed price.
- Managing director of a nationwide services company.
- Service management for more than 400 shops.
Topics
Topics most requested by trade and SME associations
Every topic has its own page with content, formats and FAQs; all are tailored to the audience and the event's objective.
- 01See the topic
Professionalising the small business
Margin, pricing, processes and indicators for self-employed people (autónomos) and SMEs that live by their trade.
- 02See the topic
Digitalisation and artificial intelligence in SMEs
What delivers a return, in what order, and what is not worth buying.
- 03See the topic
From unemployment to a business of one's own
Taking the benefit as a lump sum, combining it with the activity and validating before investing.
Services
Areas of work
A plan with concrete priorities and support during implementation.
01
02
Digital acquisition
Local search presence, forms with immediate response and contact follow-up.
03
Financial control
Margin per service, acquisition cost and cash flow forecasting.
04
Automation
Quotes, appointments, reminders and invoicing.
05
Applied artificial intelligence
Handling enquiries, drafting quotes and content, sales analysis.
06
Ongoing support
Regular one-to-one or group sessions for associations and municipal programmes.
Expected results
- A business that runs without the owner's constant presence.
- Steady, measurable customer acquisition.
- Monthly visibility of margins and results.
- Time recovered from tasks that can be automated.
- Criteria for choosing technology.
- An experienced sounding board for decisions.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
What does professionalising a business involve?
Moving from a business that depends on its owner to one with processes, indicators, steady customer acquisition and tools that take on repetitive work.
Is knowledge of technology or AI required?
No. Selecting and explaining the tools is part of the service. AI is applied where it delivers a return: handling enquiries, quotes, scheduling and content.
What does the process look like?
An initial diagnosis, a plan with three or four priorities and support during implementation. Also available as group sessions for associations and local councils.
Does it apply to any sector?
Yes. The method has been applied in home renovation, household services, repair shops, pet grooming, retail and digital services.
How is the quote determined?
By scope. Proposal within 48 working hours.
Request a business diagnosis
Type of organisation, audience, expected date and objective. A proposal follows within 48 working hours.