Intrapreneurship
Keynote · 60–90 min
How a new business unit is born and grows inside a large company.
Companies and organisations
Entrepreneurship talks and keynotes for companies and business associations
Keynotes for corporate events, management committee training and sessions for associations, chambers of commerce and professional bodies.
Photo pending+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Value proposition
The founder's perspective and the management committee's.
Martín Díaz Cuadrado has created business units, run operations and built distribution networks at HomeServe, AFS Group, Jobin, Dominion and PcComponentes. Before that he founded and closed Bella Idea, a project with investor interest of over €1M.
His keynotes focus on decisions: when to launch, when to stop, where to apply technology and artificial intelligence with a return and how to foster entrepreneurship within the organisation.
Credentials
- Management committees in national and international companies, some of them listed.
- Creation of new business units through organic growth and acquisitions.
- 7 companies founded or managed and more than 200 projects.
- More than 100 businesses created or invested in using technology and AI.
Topics
Topics most requested by companies and organisations
Every topic has its own page with content, formats and FAQs; all are tailored to the audience and the event's objective.
- 01See the topic
Digitalisation and artificial intelligence in SMEs
What delivers a return, in what order, and what is not worth buying.
- 02See the topic
Professionalising the small business
Margin, pricing, processes and indicators for self-employed people (autónomos) and SMEs that live by their trade.
- 03See the topic
The state of entrepreneurship in Spain
What the data say, what they leave out and what those starting a business today need.
Services
Keynotes and training
Content tailored to the event and the organisation.
01
02
Lessons from a company closure
Keynote · 60–90 min
Risk signals, postponed decisions and managing adverse situations.
03
Technology and AI with a return
60 min – 4 h
Where artificial intelligence adds value to a business and where it does not.
04
Management committee training
Sessions · 2–4 h
Decisions with incomplete information, reading indicators and planning a new business.
05
Business associations
45–60 min + discussion
Professionalisation, digitisation and growth for self-employed and SME members.
06
Panel or moderation
As required
Entrepreneurship, employment, technology and business development.
What the organisation gets
- Criteria to prioritise and stop projects, with real examples.
- A framework to analyse failure without stifling initiative.
- Identification of AI uses with a measurable return.
- A push for internal entrepreneurship with a method to start.
- An engagement designed for the event.
- Open discussion with the team.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
Which formats are available to companies?
A 60 to 90 minute keynote with discussion for conventions, kick-offs and events; management committee training in 2 to 4 hour sessions; talks for associations, chambers of commerce and professional bodies; panels.
Which topics are covered?
Intrapreneurship and new business units, decision-making with incomplete information, lessons from a company closure and applying technology and AI with a return.
Is the content tailored to each company?
Yes. A briefing defines the objective, audience and key messages.
How is the quote determined?
By format, length and city. Proposal within 48 working hours.
Is English available?
Yes: Spanish, Catalan or English.
Is a follow-on project possible?
Yes. New business unit, digitisation or applied AI projects can be scoped separately, with no commitment arising from the keynote.
Request a proposal for your company or organisation
Type of organisation, audience, expected date and objective. A proposal follows within 48 working hours.