Entrepreneurship and business creation
What the figures on start-ups and closures say, what fails in the early years and what works.
Media
Interviews, panel discussions and opinion on entrepreneurship, employment and business
A voice with first-hand experience: he has created companies since the age of 21, closed one, sat on management committees and created or invested in more than a hundred businesses.
+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Approach
Data, context and experience, not clichés.
The media look for someone who can explain an economic news story in terms anyone can understand and who has also lived through it. Martín Díaz Cuadrado offers both: he knows the official figures on entrepreneurship and employment, and he knows the day-to-day reality of a workshop, a clinic or a shop trying to grow.
His approach is the same as in his keynotes and articles: separating what the data say from what they leave out, saying when something does not work and proposing what would be needed for it to work.
Who it is for
- Radio and television programmes, news and magazine shows.
- Business and general press, digital and print.
- Podcasts and channels on business, employment and technology.
- Trade, sector and association magazines.
Areas
Where he can contribute
Areas in which he can offer well-founded analysis and opinion.
01
02
Employment and local development
Employment policies, municipal programmes and succession for businesses without a successor.
03
Vocational training
The real value of vocational training, dual training and the link between a trade and a business of one's own.
04
SMEs and the self-employed
Professionalisation, pricing, margins, late payment and digitalisation of small businesses.
05
Applied artificial intelligence
What AI brings to an SME, what it does not and what obligations it entails.
06
Business and leadership
Decisions under uncertainty, orderly closures and growth projects.
Formats
Collaboration formats
Adapted to each outlet's format and timing.
Interview
15–60 min
Press, radio, television or podcast, in person or remotely.
Panel or debate
Depending on programme
Regular or occasional participation in analysis panels.
Current-affairs analysis
Same day
Statements and context on a specific news story.
Opinion article
600–1,200 words
Signed column or regular contribution.
What the outlet gets
- A clear explanation of complex economic issues.
- Direct experience in both small and large companies.
- Official data cited with their source.
- Availability in Spanish, Catalan and English.
- Opinion with judgement, including when it is not the comfortable one.
- Bio, photograph and suggested topics on request.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
In which formats does he work with the media?
Press, radio, television and podcast interviews; participation in panel discussions and debates; statements and analysis on a specific news story; and signed opinion articles or columns. In Spanish, Catalan or English.
On which subjects can he offer an informed opinion?
Entrepreneurship and business creation, employment and local development, vocational training, professionalisation and digitalisation of SMEs and the self-employed, artificial intelligence applied to small businesses, orderly business closure and leadership of growth projects.
How much notice is needed?
For panel discussions and scheduled programmes, the sooner the better. For analysis of current affairs, a reply is given the same day whenever the diary allows. The form is the fastest channel.
Where does he take part from?
From Barcelona, in the studio or remotely, and travelling anywhere in Spain and to Andorra when the format requires it.
Request an interview or collaboration
Type of organisation, objective, expected date and any relevant details. A reply follows within 48 working hours.