The right order
Business profile and reviews, an attended contact channel, a website that explains price and service, scheduling, quotes and collection; then automate.
Keynote and workshop topic
Digitalisation and artificial intelligence in SMEs
What delivers a return, in what order it should be adopted and what there is no need to buy. First-hand cases of small businesses that have grown with inexpensive technology put to good use.
+200projects led
7companies founded or managed
+100businesses created or invested in
+€1Mof investor and media interest in Bella Idea
Where I have worked
Approach
Digitalising is not having a website. It is customers coming in and work getting done without friction.
Many small businesses have bought technology they do not use: a website that does not explain the price, a management programme nobody opens, a public grant turned into licences. Martín Díaz Cuadrado has applied technology and artificial intelligence in more than 100 businesses created or invested in, and has led digital transformation projects in large companies. His conclusion is simple: first the problem, then the tool, and always in order.
The keynote proposes that order (presence where the customer searches, a contact channel that is actually attended, clear price and service, scheduling and collection, and only then automation and AI) and shows with first-hand cases what each step returns. It includes a section on what not to expect from artificial intelligence and on the basic obligations when using it.
Who it is for
- Business associations, trade guilds and chambers of commerce.
- Local councils with local commerce and digitalisation programmes.
- Companies with networks of partner SMEs.
- Conferences and forums on technology applied to business.
What is covered
Content of the session
Practical content, without jargon and without specific products.
01
02
What each step returns
With first-hand cases: time freed up, enquiries that turn into customers and payments that arrive sooner.
03
Artificial intelligence in everyday work
Repeated enquiries, quotes, summaries, classifying requests and out-of-hours customer care, always supervised.
04
What not to expect
AI does not sell on its own or replace the owner's judgement; and without orderly data it does not work.
05
Grants and suppliers
Which grants exist, why many are wasted and how to spot those selling hot air.
06
Basic obligations
Customer data protection and responsible use of AI, explained for an SME.
Formats
Formats for this topic
Quote according to format, length and city. In Spanish, Catalan or English.
Keynote
60–90 min
Conferences, associations and business forums.
Digital diagnosis workshop
3–4 hours
Each business leaves with its order of priorities and a first task using AI.
Programme
Depending on scope
Several sessions by block, with follow-up and a results report.
Session for executives
60–120 min
For management committees: investment and return criteria for technology and AI.
What the audience takes away
- An order of priorities for digitalising without wasting money.
- Criteria for choosing tools without depending on a single supplier.
- Three uses of AI that can be started the following week.
- How to measure within a month whether a tool pays off.
- The basic data and AI obligations for an SME.
- First-hand cases of small businesses that have grown with inexpensive technology.
How to book
Four steps, with a proposal within 48 working hours.
01
Request
Form stating type of organisation, audience, expected date, city and objectives.
02
Proposal
Format, content, length and quote within 48 working hours.
03
Preparation
Briefing with the organisation to tailor content, examples and messages to the audience.
04
Delivery and follow-up
Keynote, workshop or programme, with materials for the organisation and, for programmes, a results report.
Frequently asked questions
Is it a technical keynote?
No. It is designed for business owners and heads of organisations without a technical background. It explains what each tool contributes, in what order it should be adopted and how to tell whether it is producing results.
Are brands or products recommended?
No specific products are recommended. The talk explains categories (business profile, contact channel, scheduling, quotes, automation, AI assistants) and the criteria for choosing without being tied to a single supplier.
What experience supports the content?
More than 100 businesses created or invested in with technology and artificial intelligence applied from the outset, and digital transformation projects in large companies. The examples are his own.
Are public digitalisation grants covered?
Yes, with caution: what exists, who it is for and why many end up as tools nobody uses. The recommendation is to decide first which problem is being solved and then look for the grant, not the other way round.
How is it requested?
Through the form. The proposal, with content, format and quote, is sent within a maximum of 48 working hours.
Request this keynote
Type of organisation, audience, expected date and objective. A proposal follows within a maximum of 48 working hours.